Too Many Emails?

If you are like me your inbox every morning is so full that you delete one after another saving only the most important to actually read.  And this is after going through emails a number of times each day.  Instead of a few emails a day most of us are inundated with dozens if not hundreds of emails a day that we have to check repeatedly through the day to prevent our inbox from being overwhelmed. 

Email may be reaching a diminishing value, especially when you think about it compared to regular mail from the Post Office.  How many pieces of regular mail do you get? -  remember most of us only look in our mailbox once a day.  You may get a few bills, a few advertisements and a bundle of grocery ads on newsprint.  That is a lot easier to go through than email these days, at least for a lot of people.  Chance are you delete most email advertising, but if it comes in the mail you likely look it over at least before tossing it and if it is about something that catches your interest you actually read it. 

Sure a few years ago when email was fairly new we got a lot less email, the ones we did get we actually read, and surface mail was ridiculed as “snail mail” because it took days instead of minutes to get there.  But these very advantages of email have made it so popular to use for every merchant, advertiser, and charity looking for donations that it is now overwhelmed.  We now delete things so ruthlessly that we often don’t even glance at most.

If You Want to Get Noticed, 

STAND OUT!

Direct mail is a great way to get the recipient’s attention!  Relatively few mail pieces come to the home each day so your newsletter or postcards have the best change of grabbing the attention of the reader. So rather than following the herd mentality of doing what everyone else does, break away and put direct mail back into your practice.