The Personal Touch

Consider this point.  You are your patient’s chiropractor and as such you use your hands in working with your patient.  Now beyond the power of the adjustment which you give and the benefits which they receive there is an additional action that occurs which is commonly called the laying on of hands.  I am not speaking about religion, though that term is often used in connection with religion, but rather it is about the healing comfort that can transpire between people.

For some patients, who might be touch deprived, it may be the single contact that person may receive until their next visit with you.  Even if in and of itself it may not provide any physical benefit it certainly may be a comfort to your patient’s soul and over time can generate a bond of trust between you and your patient.

The business of being a chiropractor is a personal business.  Referrals will come on the basis of your effectiveness in getting people well, but do not minimize using the personal touch in your practice.

Sending a chiropractic newsletter to your patient’s home is your visit into their household.  It brings the thought of you right into their home.  It is a private act showing that you care enough to give them news about you, your practice, and that you want them to know about the benefits of chiropractic care.

In your practice, as with other good businesses, it is the personal touch which can bring about great success.  Try our chiropractic newsletter to not only educate but to stay in close contact with your patient base.